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Feature toggles are very useful for experimentation, reducing the risk that a new release will flop by allowing your engineering team to validate how it performs in the hands of a smaller segment of your audience before rolling it out to all users. Moreover, they also allow your product teams to roll back features that didn’t work well in a timely manner and prevent them from being exposed to the full user base.
However, if used in the wrong context toggles can lead to misdesign and poor user experience. For example, using a toggle switch as a download button can be confusing because turning it on doesn’t stop the download process and turning it off does not undownload the content from the user’s device.
Another common use case for a toggle is performing A/B testing by bucketing users into two different cohorts and sending them down different codepaths at runtime. By monitoring the aggregate behavior of each cohort you can quickly make data-driven optimizations in everything from the purchase flow on an ecommerce site to the Call To Action wording on a button.
